The lip-smacking, slime-poking, plastic-crinkling, breaths and whispering content is gaining hundreds of thousands of views on Youtube. What for? Why are these videos becoming so viral and people are demanding more and more of similar content?

What is ASMR?


ASMR is an abbreviation to the phrase “Autonomous sensory meridian response”

sounds more complicated doesn’t it? Alright let’s make things clearer then;

ASMR refers to a chilly tingling sensation in the skin that affects the brain as well, therefore it is also called “Brain Orgasm”. Recently, it has become very common on the Internet to find videos titled as “ASMR”. Weirdly, people just release videos in which they are touching stuff with their fingers, breathing, unboxing something, whispering or any weird thing like this. These weird voices are meant to lead the listeners to a state where their bodies chill and feel comfortable( the ASMR state). Some people really enjoy it, however; many just can’t stand it.


Many people who enjoys these videos claim that ASMR videos prepare them to a state of deep relaxation. They explain that it drives them to a state of inner peace and tranquility before they sleep and start dreaming comfortably. So what accounts this experience? and Why only a few people do experience it?

What Causes ASMR?

Research has shown shy results on the subject. So far, there is no such explanation of why the ASMR content relaxes people!

Research, however; explains that these ASMR content are not the real cause of the “Brain Orgasm” but the people themselves. The people are prepared to get into that state, and deeply believe that they can reach it by these voices.

It is like the placebo effect. The people who prejudice the ASMR to be craps are less likely to enjoy it while, vice versa, those who believe in it find it joyful.

This means: if you would like to enjoy the ASMR content, you need to already have made a decision that you will enjoy it when you try it.

Hamiid Nouasria

Written by Hamiid Nouasria

Translator, SEO, Content, Copywriter, Technical, Poet.
Speaks English Fluently, Native Arabic Speaker.


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  1. Demographic information, including whether or not individuals suffered from any chronic illness or took medications, was gathered at the beginning of the survey. In addition, the Beck Depression Inventory (BDI-II; Beck, Steer Brown, 1996 ) and Beck Anxiety Inventory (BAI; Beck et al., 1988 ) were included to give insight on the daily mood of participants. As several online sources indicate the existence of a subset of ASMR media users who engage in ASMR to manage symptoms of depression, stress, or pain, this data would be used to explore efficacy of ASMR in easing symptoms of these conditions. Participants were asked to verify that they identified as able to experience ASMR and the tingling sensations commonly associated with ASMR. No leading elaboration was given with regard to this sensation, as all participants had been recruited via ASMR social network groups, and would therefore be aware of how this aspect of the phenomenon is typically described. This was an attempt to limit imposing researcher assumptions about ASMR. In this section, participants were also given a definition of synaesthesia, alongside some examples of synaesthetic associations. Participants were asked to report if they suspected they may experience any type of synaesthesia. Those who responded in a positive or unsure manner were asked to specify which type of synaesthesia they thought they may have, and were followed up approximately four weeks later via e-mail to be assessed for consistency.

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